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LinkedIn, Meta, and Google Ads for SaaS and AI scale-ups

Trusted by teams at Siemens, Venafi (acquired), Red Stag Fulfillment, AgentAdvice (acquired), Finale Inventory (acquired), PTAC4Less (acquired).
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  • Moby Hayat
  • Moby taking a selfie with a group in a lounge
  • Moby presenting to a table of founders at Red Fridge Society
  • Moby holding up an Exit Five box
  • Moby giving a talk to a full room
  • Moby taking a selfie at a long outdoor table
  • Moby talking with marketers at an outdoor table at a Speero event
  • Moby talking with a group around a table

Who we’ve worked with

  • Acquired · $1.5B
  • Acquired
  • Acquired
  • a16z-backed
  • Acquired

Client results

  • $6K → $4.1M+

    Closed-won revenue

    PropTech. Moby took over the account when it had made $6,000 in revenue. The company has since been acquired, and he still runs the program.

    “We knew what success should look like, but we didn’t have expertise in house to execute. After working with Moby, the results have been outstanding!”

    Laura Kleiner Director of Marketing

  • $2M → $3.7M

    Annual recurring revenue

    AI startup. Started on a $10K a month budget. Demos tripled in 12 weeks, and spend scaled profitably to $60K a month.

    “Moby is 100% the best performance marketer I’ve ever met.”

    Pablo Gonzalez Chief Evangelist

  • $40K → $1.12M

    Revenue, in 11 months

    EdTech. Moby came in as the second media buyer, after the first didn’t work out, and scaled webinars, lead magnets and book-a-call funnels.

    “Together we have built a business with $1M+ in revenue in 11 months, generated predominantly from paid reach.”

    Greta Iannuccilli Director of Operations

  • $700K/yr

    ABM spend, rebuilt

    Cybersecurity. Moby rebuilt their LinkedIn program around their ABM strategy. The company was later acquired for $1.5B.

    “After working with Moby, we had actionable insights and next steps coming out of every sync.”

    Alex Pappas ABM Director

  • 80% lower

    Cost per lead, in 6 weeks

    B2B SaaS. The founders were running social ads themselves. In a 6-week project, Moby tested six strategies and found the one that worked.

    “Moby took the time to understand our specific business and developed creative, tailored solutions.”

    Bryan Lieber Sr. Director of Product Marketing

  • 5:1

    Return on ad spend, in 60 days

    B2B SaaS. Moby built their LinkedIn pipeline from scratch. The company was later acquired.

    “After working with Moby, we immediately successfully booked several meetings with key managers and directors and were able to get a 5:1 return on our ad spend within 60 days, thanks to his strategic expertise in running and optimizing paid LinkedIn ad campaigns.”

    Chase Caples Director of Marketing
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How we work

  1. We chat

    We learn about your business, your goals and what you’ve already tried. We talk through your market, ICP and sales motion, and we share what we’ve seen work.

    You keep the strategy whether you hire us or not.

  2. 90-day pilot

    We test our assumptions about your ads, see what’s working and make real progress. At the end, we decide together whether to keep going.

    No year-long contract before you’ve seen results.

  3. We scale

    Once we’ve found what works, we double down. We expand what’s driving results and cut what’s not.

  • We plug into your process.You don’t bend to ours.
  • Nobody in the way.No layers of approvals, no creative team in another time zone.
  • Every meeting has an agenda and ends with a recap.You never chase us for follow-ups.

Run by Moby Hayat

You work with him directly, from the first call to the last report.

Moby started in operations engineering at Dell, then spent years with startups doing content, podcasting and speaking. He runs paid ads the way an ops person runs a production line: what goes in, what comes out, what’s broken, and how to fix it fast.

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Moby Hayat at the Marketing Games table

Marketing Games

Fun & non-stuffy interviews with B2B marketing leaders.

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Common questions

Which ad platforms does Fireshow Media run?

LinkedIn, Meta and Google. Fireshow Media does not run TikTok, Reddit or YouTube ads.

Does Fireshow Media write the ads?

Yes. All of it: single-image ads, video scripts, Thought Leader Ads, Meta and LinkedIn copy.

Does Fireshow Media require a long-term contract?

No. Every engagement starts with a 90-day pilot, and there are no annual contracts. Strategy and success metrics are agreed in writing before work starts.

How is Fireshow Media different from a typical agency?

You work with Moby, not a junior account manager with a dozen other accounts. Moby runs strategy, copy, creative and reporting, and he is personally on the calls and in the ad accounts.

How many clients does Fireshow Media take on at once?

Five to seven at any given time. No more.

How fast does Fireshow Media get ads live?

New ads, copy and creative are live by day 7. On Meta, leads usually start coming in by day 14. On LinkedIn, marketing-influenced inbound usually shows up by day 30.

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